We only get paid
when you do.
No retainer. No monthly fee. A one-time setup, then commission only on the sales we generate, paid only once the cash is in your account. If your diary stays empty, that is our loss, not yours.
A guarantee is a promise.
We built something with nothing left to promise.
A promise has to be enforced. A clause to argue over when it goes wrong. Pure performance removes all of that, because it is not a promise at all. It is the structure. We simply do not get paid until you have been paid.
- Form-fills that never answer the phone
- Renters and out-of-territory enquiries you cannot sell to
- "Leads" with no project intent and no budget
- Retainers billed whether your diary fills or not
- Vague reporting and zero accountability for the outcome
We eat the cost of producing nothing. The shoot, the build, the ad management, every hour of our time goes in before a single pound comes back to us.
We carry the downside on purpose, so our incentives and yours point in exactly the same direction from day one.
Around £250,000 of new work over six months.
Built on a minimum £4,500 per month ad budget and our flagship client's blended performance over a comparable spend. Not a guarantee. Results vary by market, offer and your close rate. It only counts to us once it becomes a collected sale.
What "qualified" actually means.
It is where most agencies get vague. So we defined it. A qualified appointment meets all six of these. Not a raw enquiry. Not a form-fill. A booked appointment.
Verified homeowner
They own the property, confirmed, not a renter. Renters cannot authorise the work, so they do not count.
In your coverage area
Inside the area you actually serve and install in. No wrong-postcode enquiries you cannot fulfil.
Wants what you sell
They want the service you actually offer, not a job that sits outside what you do.
A real timeline
They are proceeding, not researching for next year. A live project, not idle browsing.
Survey confirmed
They have confirmed a survey at a set date and time, locked in before it ever reaches you.
Booked into your calendar
Slotted directly into your diary by our AI step, not handed over as a name for you to chase.
On us, by design.
Pure performance
There is no monthly retainer and there never was. A one-time setup, then 7% commission on the sales we generate, and that commission lands only once the cash from a closed sale is in your account. If your diary stays empty, we earn nothing.
Aligned from day one
Because we only earn on a completed sale, every decision we make points at the same outcome you want. No incentive to inflate a number, fill your diary with renters, or run up spend. We win exactly when you win.
Your ad spend stays yours
You pay Meta and Google directly, from your own account. We never touch it, never hold it, never bill it through us. It was always your money, and that is the cleanest signal of who carries the risk here.
Setup buys assets you keep
It covers real assets that are yours no matter what: your GHL system, the AI WhatsApp qualification bot, your ad account, the on-location shoot and the edited creative. You walk away with the engine built.
This only works because we are both pulling.
We bring the system, the shoot, the build and the ad management, all at our own cost up front. You bring six inputs. Not conditions buried in fine print. They are what protects the result we are both betting on.
We bring
At our own cost, before a pound comes back
- On-location video, scripted, directed, shot and edited
- The full GHL build and AI WhatsApp qualification bot
- Creative-first Meta and Google campaign management
- Appointments booked straight into your calendar
- Your ad account, audiences and tracking, built from scratch
- The whole downside, carried up front
You bring
Six inputs that protect the result
- Maintain a minimum £4,500 per month ad spend throughout
- Respond to every booked homeowner within 30 minutes in business hours
- Staff every booked appointment and actually attend it
- Approve creative within five days so launches stay on track
- Provide site access for the on-location shoot
- Do not pause the campaigns once they are live
Around £250k of new work.
You keep 93% of it.
Month one is onboarding and the build, so call it five productive ad months. The forecast runs from your spend all the way through to where the money lands. It sits below the 10.2x our flagship client has already produced, so it lives inside performance we have proven.
This is not for everyone.
That is the point.
Because we carry the cost up front and only earn on a sale, this works for installers set up to convert what we book. One installer per region, so we are selective on purpose.
This is for you if
- You are an established windows & doors installer with a proven close rate, roughly 1 in 3 surveys
- You can commit £4,500+ per month in ad spend for six months
- You have capacity for several extra appointments a week, and staff to attend them
- You respond to booked homeowners fast
- You have been burned by retainer agencies and want pay tied to results
This is not for you if
- You cannot sustain £4,500 per month in ad spend. Start with our £999 Growth Playbook instead
- Your close rate is weak or unproven
- You do not have the capacity to attend the appointments we book
- You want to pause or micromanage the campaigns
- You are a direct competitor of an existing client in the same territory
The questions you are right to ask.
There is not a hidden one. The catch is that it only works when both sides pull. We carry the cost up front and only earn on a sale, and you hold up your six inputs: the spend, the 30-minute response, staffing the appointments, approving creative on time. If half the engine is switched off, the result suffers. Do your part and we carry the cost and the downside on ours.
Then we have spent our own time and money for nothing, because we do not get paid until you do. There is no retainer feeding us a fee while your diary stays empty. We are on a one-time setup plus 7% commission on the sales we generate, payable only once you have collected the cash. That is exactly why our forecast of around £250,000 of new work is set conservatively, well inside the 10.2x our flagship client has already produced.
It is a pure performance model. There is no monthly management retainer. You pay a one-time £2,500 setup that covers the assets we build for you (your GHL system, the AI WhatsApp bot, the ad account, the on-location shoot and the edited creative), then 7% commission on the sales we generate, payable only once the cash from that sale is in your account. On roughly £250k of work that is about £17,500 in commission, so around £20,000 all in. You keep around 93% of every sale, and you separately pay Meta and Google your own ad spend directly.
No. You pay Meta and Google directly from your own account. We never hold it or bill it through us. It was always yours. The only thing on the line is our own pay. That is the whole design: we put our pay on the line, not your budget, and you keep full ownership of your spend.
Because "we generate leads" is exactly the vague promise that has burned you before. The word qualified means nothing without a definition. So we defined it to six points: verified homeowner, in your coverage area, wants what you sell, a real timeline, a survey confirmed at a set time, and booked straight into your calendar. That specificity is the difference between appointments you can actually sell to and form-fills that go nowhere.
Then this specific model is not the right fit yet, and we will tell you straight. It is built for installers with a proven close rate and the cash flow to run £4,500+ per month for six months. If that is not you today, start with our £999 Growth Playbook instead and grow into this. Forcing it before you are ready would set us both up to fail.
Three ways. First, we book qualified appointments, defined to six points, not "leads". Second, the mechanism is genuinely different: on-location professional video, AI WhatsApp qualification, and booked appointments straight into your calendar, not a form handed off and forgotten. Third, there is no retainer at all. We are paid a one-time setup plus 7% commission on the sales we generate, and not a penny until the cash is in your bank.
We only get paid when you do.
We take one installer per region. If yours is still open, let us see whether the model works for your business.
Check if your region is open ›No monthly retainer, ever. A one-time setup, then 7% only on the sales we generate, paid only once the cash is in your bank. Your ad spend stays in your account. The downside on the table is ours, not yours.